This journey showed us that we had a disconnect with the destination of our product, and never really knew who our customers were, or what they thought of our product. Also despite our efforts to produce grass fed beef, this was changed the minute that the cattle entered the feedlot and were started on a grain supplement. Wanting to know the animals through the whole life cycle led us to start breeding our own cattle in 2016. Appreciating grass fed beef ourselves, and wanting others to also appreciate the benefits of grass fed beef led us to investigate and commence offering our beef through a Paddock to plate business. So our Paddock to Plate business started busily setting up in December 2018, with first orders having gone out in January 2019. Our cattle that we breed come from a genetic base of Speckle Park and Brangus cattle. We are a family owned business, and involve our children in the mustering, handling, and day to day cattle work, and farm work.
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Farm being managed for the future with emphasis on optimising grass coverage, and regenerative farming practices
Ethical, humane cattle management